An email list is a database of email subscribers who have opted in to receive promotional messages from your company.
Some people use deceptive practices to build an email list — such as buying email subscribers — but it’s best to collect emails from people who really want to hear from you.
Geoff Roberts says, “The best email list building strategies really boil down to two common denominators: Creating a relevant user experience with conversion in mind, and providing as much value as possible to your website visitors.”
What are the positive results companies have seen from investing in this marketing strategy?
He goes on to say: “If you use these concepts as your compass when you begin building your email list, you’ll realize better results than you will by focusing on any one particular hack or deceptive form of email capture trickery.”
How do you put those ideas into motion? First, don’t buy email subscribers or spam people who haven’t specifically requested to hear from you. Second, use the best strategies to build an email list from scratch.
Let’s look at some of Geoff Roberts’s most effective tips for achieving those goals.
source: https://www.crazyegg.com/blog/how-build-email-list/
Let’s look at some of Geoff Roberts’s most effective tips for achieving those goals.
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